Should A Aspiring Influencer Pal Cease Exploiting Me for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her social media – it’s like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to record everything constantly. During meals out, she says, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but she is aspiring to become one. She creates vlogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Sometimes I’ll be talking to someone else, or we’ll just be hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I spend assisting her make content.

I’m grateful that Marielle has supported me with my design career, but I resist our connection to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but sometimes I feel that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me smiling with another. It feels forced. I need her to recognize that our 10-year friendship still has limits. I enjoy being with her, but I also desire to enjoy it without being filmed, edited, or shared for an viewers. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the content we produce together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online allows me to show my personality and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I look up to people on TikTok who pull off that aesthetic of informal, self-made film-making.

Content creation is my interpretation of living actively: observing the nuances, sharing them with an viewership that values the art behind it. It's never my aim to make Beth uneasy. Bringing her to professional gatherings was my method of sharing opportunities, giving her a chance to experience behind-the-scenes moments that could benefit her professional path too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see the benefits the work we make together can get us: a foot in the door. I understand not everyone enjoys being on camera, but often unplanned moments is what makes content genuine. Being recorded from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but friends help each other in small ways. I thought recording a clip now and then would be enjoyable for her. Creativity flourishes in collaboration, and having Beth around makes projects lively and pleasurable. I don't compel her to participate in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I record our shared experiences.

I cherish our friendship profoundly and want to avoid content creation to come between us. I’m willing to compromise: like requesting permission before filming, and steering clear of shots that might make her self-conscious.

This is not about control, it’s about sharing my world while still respecting hers. Obviously content creation is not a replacement for real connection: it's merely part of how I experience life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and Beth when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I understand that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. With the dark, looming future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She must to respect Beth’s privacy.
Another reader, 26

Marielle might love producing videos and showing off her life online, but it isn't for everybody. It’s nice she has helped her friend professionally, but she must to hear what her friend desires.
Emma, 27

It seems like you value each other, so cling to that and ensure it’s the priority in your friendship. Create some authentic memories, where genuine feelings are stored, not online archives. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Karen Paul
Karen Paul

A seasoned urban planner and travel writer with over a decade of experience in Italian public transportation systems.

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